Marketing Manager
Remote
We’re looking to work with a creative, customer-centric product marketing leader who can own and drive the go-to-market strategy and product lines in 2020 - 2021.
You will be working closely with the product teams to understand the purpose of each product and consume the opportunity to make a big impact in the company.
Your Responsibilities
- You will own the product positioning and messaging development on our website and marketing programs that resonate with our customers;
- Work on a re-targeting strategy for our existing customers;
- Work with data science teams to drive data-driven marketing activities;
- Collaborate with Product, Sales and Management team to plan and execute the promotion and education around new products, packages, and solutions to drive revenue and customer engagement in the company;
- Manage and execute content marketing strategy and calendar to support demand generation, sales and customer teams, and thought leadership content needs;
- Leading the team of product marketers, content marketers, and growing team talent through coaching, training, and hiring;
- Work with the ad agency to run ads and generate leads
- Provide reports to the product owners about the progress
Skills we’re looking for
- At least one year of experience working with marketing team for a startup company;
- Strong ability to understand the customer needs and arrive at a strategy that you can follow through;
- Work based on data-driven results;
- Exceptional organizational skills to effectively manage multiple projects with tight deadlines;
- Strong critical and analytical thinking skills;
- Strong communication skills and ability to clearly communicate the product’s value to potential customers;